How to Write Brilliant Interview Questions

Interviews provide greater insight about individuals or companies. If you’re a new interviewer, sometimes it’s tricky to know where to start. Here are some tips to help you craft great interview questions.


  • Contact details of Interviewee
  • Notepad and pen or laptop
  • Subject of Interview
  • Lots of creativity
  • Patience

Choose an Interviewee

Think of a person or company you would like to interview. Make a list of potential interviewees. If you’re a book blogger and you like a particular author, consider adding them to your list. After reading Rosie Dean’s “Chloe’s Rescue Mission”, I knew that I wanted to interview her because I enjoyed the novel of much. I kept a mental note.

Do Your Research

If you’re interviewing an author make sure you read at least one of their novels. This will give you a feel for their style. When I wrote questions for Colleen Coleman, who was newly published at the time,  I based my questions on her debut novel and journey into writing. I wrote interview questions for a technology company, and I did plenty of research beforehand. Read as many articles and search the web as much as possible to find out more about the author, individual or company.

Draft The Questions

Now that you’ve done the research, it’s time to move onto the really exciting part. Write questions that don’t require a “yes” or “no” answer. The 5 W’s and H’s is a good method for writing engaging questions. Decide whether you want to focus on a specific topic/book or write something more general. Open-ended questions led to detailed answers. Don’t be afraid to create fun questions too!

Send Questions to Interviewee

Social Media platforms and official websites are probably your best tools for finding contact details. There’s a software called Hunter which locates email address ( Once you have the info, it’s time to contact the person. Address the person in question formally and once you’ve built a relationship you can switch to a more informal tone. If you have a face-to-face interview, know your questions and keep some of the reference notes.

Be patient while waiting for a response. There’s no harm in sending another message if you don’t get a speedy reply. I usually give it about 1 to 2 weeks. One time, I waited a whole month because I know that people have unpredictable schedules.


  • Choose potential interviewee/s
  • Research to be more informed and prepared
  • Write questions that draw the best from your interviewee
  • Reach out to interviewee with your questions


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